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02438348033 Strategic Approach in Public Policy Communication in Vietnam – Theoretical and Practical Issues
Policy communication is specially important and closely linked to each stage of the policy process. However, the policy communication in Vietnam faces several difficulties and challenges because it is not guided by a strategy. In order to enhance the effectiveness of policy communication, it is important to develop a strategic approach. This article describes the strategic model for communicating public policy and discusses practical issues created by this approach. The author also presents some suggestions to apply the strategic approach in policy communication to enhance the effectiveness and efficiency of policy leadership in Vietnam.
Source: Journal of Political Theory and Communications, no 8 (2019).
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