Solutions to improve the effectiveness of admission communication at the Academy of Journalism and Communication
Admission communication is especially important to higher education institutions, having direct influence on the existence and development of each institution. In the world, there is admission communication department in big names such as Harvard, Oxford and Cambridge University and even in small universities. In the context when higher education institutions are on the road for autonomy in admission and finance, it is extremely important for higher education institutions in Vietnam to build their brand.
Source: Journal of Political Theory and Communications, no 11 (2020).
Related Posts
- The Meaning of the Manuscript “Correcting the Working Habits” to the Enhancement of Ethical Quality of the Party Members and Cadres
- Reality of Accessing 10 Rules of Moral Conduct among Media Students and Recommendations
- A Discussion on the Experiences of Teaching Vietnamese Language to Foreign Students at the Academy of Journalism and Communication
MOST VIEWED
- 1 A look at the History and Application of Critical Theory
- 2 Fundamental theoretical concepts related to brand building and online brand management
- 3 Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period
- 4 Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
Comment