Từ khoá : non-probability sampling

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Sampling in web-based survey research in the media sector

Sampling in web-based survey research in the media sector

Sampling in web-based survey research in the media sector

Abstract: Web-based surveys are becoming more and more popular in the social sciences and media studies. The rapid adoption of this familiar research method on a new platform has challenged common knowledge in methodology and sampling. Within this cognitive framework, the article focuses on analyzing some issues related to sampling in web-based surveys in the field of media.

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