Tuesday, 11:33 27-04-2021

Media Coverage about Fundamental Rights and Professional Health Safety for the Workers

Press and the public Tuesday, 11:33 27-04-2021

In recent years, the media has made an important contribution to the communication of fundamental labour rights and professional health safety, which helps to improve social knowledge, understanding, sympathy, assistance and support. However, the protection of fundamental labour rights and health safety in Vietnam still witness shortcomings and limitations: the workers do not understand their rights fully; they are a vulnerable group and do not have the gut to voice their concern to the employers to protect their benefits. If they have any questions or recommendations, it often takes complicated steps and a long time to receive the answer. The resource to realize fundamental labour rights and health safety is constrained and is mostly provided from state budget with the limited scope and degree of support.


Source: Journal of Political Theory and Communications, no 5 (2019).

Pham Thi Thanh Tinh

Assoc. Prof. PhD, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.