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02438348033 Marxism’s pivotal role in media studies
Abstract: In “The Communication Revolution” published in 2007, Robert McChesney emphasized that “no one has read Marx systematically to tease out the notion of communication in its varied manifestations” (1). This comment is among the affirmations of Marxism’s role in media economy, contributing to refuting viewpoints that deny the importance of Marxism in the formation and development of media economy. This article is to counter the false viewpoints, and affirm Marxism’s key role in the study of media economics by presenting the fundamental contributions of Marxism in two aspects: communication in commodity production and communication in commodity circulation.
Source: Journal of Political Theory and Communication, No 4-2022
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