llcttt1994@yahoo.com.vn 
02438348033 Korean Experiences in Policy Communication and the Suggestions for Viet Nam’s Political Communication
In the innovation process for development, Viet Nam needs to look out, learn and apply good experiences and best practice by other countries in the world. Viet Nam and Korea share many things in common and have successfully exchanged experiences in several fields. There are both strengths and shortcomings in public policy communication in Korea. The research into the success and limitations of public policy communication in Korea can give Viet Nam some ideas to innovate the political communication.
Source: Journal of Political Theory and Communications, no 6 (2019).
MOST VIEWED
-
1
A look at the History and Application of Critical Theory
![A look at the History and Application of Critical Theory]()
-
2
Fundamental theoretical concepts related to brand building and online brand management
![Fundamental theoretical concepts related to brand building and online brand management]()
-
3
Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period
![Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period]()
-
4
Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”
![Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”]()
Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”
Communist Review - The Communist Party of Vietnam has steadfastly and consistently pursued its orientation and policy on human and cultural development. At the current stage, the above-mentioned orientation and policy should be institutionalized and solidified into practical and visionary policies and laws, geared towards removing barriers, stimulating creativity, unleashing production potential, improving competitiveness, and providing significant impetus for cultural development.
Fundamental theoretical concepts related to brand building and online brand management
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
Digital Transformation in Education and Training of Human Resources in Journalism and Communication
Digital Transformation in Education and Training of Human Resources in Journalism and Communication
Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.
Vietnam Television changes for development in the digital age
Vietnam Television changes for development in the digital age
Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.
Legal regulations on privacy rights in journalism activities
Legal regulations on privacy rights in journalism activities
Abstract: Privacy rights are fundamental human rights protected by international law and the regulations of each country. In journalism, privacy rights play a crucial role but face various challenges and limitations. This study focuses on clarifying legal regulations on privacy rights in journalism activities in Vietnam, aiming to enhance legal awareness regarding privacy rights in journalism.
Comment