Tuesday, 18:55 18-05-2021

Issues in defending Party’s ideological foundation, combating wrong, hostile views in teaching and researching at the Academy of Journalism and Communication

News Tuesday, 18:55 18-05-2021

The article identifies the connection between teaching and researching with combating wrong, hostile views in recent years at the Academy of Journalism and Communication. The outcome of these activities is proven by the flexible, creative application of theory into practice, the employment of active teaching methods in political theory, journalism, and communication courses. It also provides scientific foundation from scientific projects, articles in the struggle to protect the Party’s ideological foundation and to fight against the wrong, hostile views. In addition, the article discusses the limitations in teaching and researching and proposes five solutions to effectively protect the Party’s ideological foundation and combat the wrong, hostile views in the coming time.


Source: Journal of Political Theory and Communications, no 5 (2020).

Pham Huong Tra - Nguyen Duc Luan

Assoc. Prof., PhD, Academy of Journalism and Communication - Assoc. Prof., PhD, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.