Tuesday, 14:40 26-07-2022

Factors affecting Vietnam-Israel relations - approach from international relations theory

International cooperation Tuesday, 14:40 26-07-2022

Abstract:  On the basis of analyzing major theoretical schools on international relations including Realism, Liberalism and Constructivism, the author has identified 3 levels of analyzing factors: individual, nation and system. The research reveals that Vietnam-Israel relations are influenced by those factors at different levels. While the relations are not much impacted by individuals, they can be affected at national levels with such factors as domestic situation, national identity, two sides’ needs and historical factors. Strongly-affecting factors of Vietnam-Israel relations at system level include multi-polarity, methods of gathering forces, strategic competition among major powers, globalization, scientific and technological revolution, global and security issues.


Source: Journal of Political Theory and Communication, No 3-2022

Luu Thuy Hong

PhD, Academy of Journalism and Communication

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.