Communication for the Ethnic Minorities in the World and Suggestions for Vietnam
In western countries, the communication targeted to ethnic minorities is conducted by and for (1) immigrants, (2) ethnic minorities with regards to race, nation and language, (3) native communities of different size from small communities, families, small and medium enterprises to profit and non-profit multinational corporations. This communication includes information about their communities in the resident country, in their home country and it is either in their mother language or local language. The media exists in different forms from print to internet and is suitable to the size of the media organizations and the need for information by the communities. It is important to develop the theoretical and practical understanding of these minority groups in order to devise the policies for Vietnam.
Source: Journal of Political Theory and Communications, no 4 (2020).
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- 1 A look at the History and Application of Critical Theory
- 2 Fundamental theoretical concepts related to brand building and online brand management
- 3 Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period
- 4 Orientation on the completion of institution, policy and mobilization of resources to build a Vietnamese culture of “nation, democracy, humanity, and science”
Fundamental theoretical concepts related to brand building and online brand management
Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.
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